With IBM Digital Analytics, you possess the power to analyze your visitor’s behavior across multiple marketing touch points and channels. This cloud-based platform provides analytics for your digital properties while imposing virtually no additional IT effort.
Manage your digital marketing channels – at-a-glance reporting and intuitive dashboards make easy work of optimizing your web, mobile and social channels.
Identify true campaign contributions – state-of-the-art marketing attribution insights quickly show you what marketing efforts have generated the best results.
Exploit the power of analytics – give your analysts power-user capabilities with real-time and ad-hoc analytics for your digital properties at no additional cost.
Eliminate obstacles to action – transform behavioral insights into a marketing plan that surgically targets perspective customers across all of your digital channels.
From business intelligence to financial performance and strategy management to analytics applications, Cognos software can provide what your organization needs to become top-performing and analytics-driven. With products for the individual, workgroup, department, midsize business and large enterprise, Cognos software is designed to help everyone in your organization make the decisions that achieve better business outcomes—for now and in the future.
Reports – Comprehensive query and reporting
Dashboards – Corporate performance at a glance
Scorecards – Metrics for monitoring performance
Analysis – Trends and patterns at your fingertip
Collaboration – Collective wisdom and BI
Mobile Business Intelligence – BI for people on the go
Real-time Monitoring – Operational performance at a glance
Advanced Visualization – Your data brought to life
IBM Predictive Customer Intelligence powered by SPSS
Customers are more empowered and connected than ever, with unprecedented access to information anytime and anywhere. Their expectations are high, and their buying choices are based on positive interactions with your brand. IBM Predictive Customer Intelligence drives your customer engagements, making them relevant, personalized and consistent. One analytics solution for all your customer touchpoints.
Predictive Customer Intelligence from IBM can help your organization:
Develop data driven marketing engagements.
Improve return on marketing investment.
Enhance customer lifetime value.
Increase long term sales and margin.
Optimize customer service decisions.
Improve customer retention and satisfaction measures.
IBM Netezza appliances are now part of IBM PureSystems – expert integrated systems with built in expertise, integration by design and a simplified user experience. Part of the PureData family, the Netezza appliance is now known as the PureData System for Analytics. It has the same key design tenets of simplicity, speed, scalability and analytics power that was fundamental to Netezza appliances.
With simple deployment, out-of-the-box optimization, no tuning and minimal on-going maintenance, the IBM PureData System for Analytics has the industry’s fastest time-to-value and lowest total-cost-of-ownership.
IBM® PureData™ for Analytics, powered by Netezza technology, is changing the game for data warehouse appliances (again). Designed to help you unlock data’s true potential, the new IBM PureData System for Analytics is:
An integral part of the Logical Data Warehouse
Big Data and Business Intelligence ready
Advanced security at no extra cost
An even broader family of appliance models
Want to learn more? Visit our IBM Showcase page, IBM PureData System, for access to video’s and whitepapers for this product.
IBM Watson is a technology platform that uses natural language processing and machine learning to reveal insights from large amounts of unstructured data.
What Watson can do for you:
Answer your customers’ most pressing questions
Quickly extract key information from all documents
Reveal insights, patterns and relationships across data
Analyzes unstructured data – 80% of all data today is unstructured. This includes news articles, research reports, social media posts and enterprise system data.
Reveals insights using natural language processing to understand grammar and context.
Understand complex questions, evaluating all possible meanings and determines what is being asked.
Presents answers and solutions based on supporting evidence and quality of information found.
Want to learn more? Visit IBM Watson for access to video’s and whitepapers for this product.