On-demand Data Access for Relevant Consumer Engagement

How many times have you heard the phrase, “communicate with your consumers in a relevant and timely fashion”? In order to effectively do that, you need to understand your consumers and leverage past and in-session interactions to help anticipate how best to engage them the next time.
Sounds easy enough, so why isn’t everyone doing it? Well, because it is not quite that easy; and if it were, your organization would be doing it without fail. Read more…


Embel Assist Links Marketing Apps With Enterprise Data

Solve the puzzle: A company’s critical customer data is in a multiterabyte on-premises database, and the digital marketing application that uses that data to manage and execute campaigns runs in the cloud. How can the cloud-based marketing software quickly access and leverage that on-premises data? Read more…


EALink enables more powerful marketing automation solutions on the Oracle Cloud

EALink is a proprietary plugin for cloud marketing solutions allowing end users to access, process, segment, and utilize external data for marketing campaigns – all on-demand and in real-time where ever the data is stored. Read more…