About Us

Who We Are:

At Embel Assist, we are dedicated to making our clients successful. Our clients get all of us on every project. Collectively, we are stronger than our parts and we want to make sure that strength is extended to each client and project we have the privilege to support.

Embel Assist was established in 2000 and is a privately-held organization headquartered in Minneapolis/St. Paul, MN. Since our inception, we have been deeply rooted in helping our clients implement and leverage consumer engagement capabilities.

This niche continues to exist even stronger today and our service model has expanded to support the key functions of the consumer engagement infrastructure. We ensure people, processes, data, and technology are aligned to a strategic roadmap to deliver business value early and often.

Leadership Team

Ryan has more than 20 years of CRM and marketing experience and expertise. In 2000, he founded Embel Assist to provide his unique combination of expertise in a nimble, flexible, and affordable manner. Ryan has evolved and grown Embel Assist into a viable and reliable consultancy and product development organization. In addition to leading the organization, Ryan continues to play an active role in all client projects by providing oversight, resource allocation, and overall client and account management. Prior to founding Embel Assist, Ryan assumed consulting positions at Accenture. He holds a degree in business management with a computer science minor from St. Cloud State University.

Mike is a seasoned leader in the marketing automation industry and brings an incredible wealth of knowledge and project experience. With over twenty years of application implementation and delivery, Mike has been instrumental in the growth and evolution of Embel Assist joining as a partner in 2012. Leveraging his strong application delivery background, Mike manages the technology and the technical training aspects of the organization, as well as having a significant influence on the overarching organizational decisions. Prior to joining Embel Assist, Mike spent time at Cargill, Interelate, Microsoft, and Unica. He holds a degree in Management Information Systems from the University of Wisconsin – Eau Claire.