Relevant messages to a segmented target audience realizes 26.5% more orders and/or desired call to actions than sending generalized messages to a non-segmented audience. 1
1
More desired call to actions
1. Marketing Automation Statistics 2019; Omnisend; https://www.omnisend.com/resources/reports/omnichannel-marketing-automation-statistics-2019/
1
More Effective Using Predictive Recommendations
According to a recent benchmark report published by Blue Shift, marketing campaigns employing predictive recommendations are 116% more effective than those that do not.
In order to effectively impact the actions of the consumer, you absolutely need to be relevant. The next best action is only for a short moment; the window to influence is small.
Embel Assist will help you establish the connectivity between your data, predictive analytics, marketing technologies and reporting to drive relevancy. This is what we call an insight-driven consumer engagement engine.
Embel Assist: Powering Consumer Engagement with Predictive Analytics
It is safe to say that most marketers have reached a consensus on a critical aspect of marketing1 today-if there is anything that can effectively crank up the persuasive power…
Top 10 MarTech Consulting/Services Award
In martech’s early days, companies touted the Al and machine learning technologies that made their tools tick. Look at the ad campaigns around leading ones today, though, and you’ll notice…
Insight-driven Consumer Engagement Engine
- Enterprise Data Infrastructure Design
- Data Movement
- Data Unification
- Real-Time Accessibility
- Data Preparation & Discovery
- Model Training
- Model Deployment
- Machine Learning
- Omnichannel Orchestration
- Real-Time Personalization
- Operational Decisioning
- Next Best Action Recommendation
- Model Performance Management
- Offer Performance Management
- Closed-Loop Campaign Effectiveness
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As customer engagement continues to grow as a “necessity” for every industry, Embel Assist plans to hone its core competencies and expand on new endeavors.
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Our Editorial team wishes to highlight the top players within the martech sector, aiming to showcase eventful avenues in the arena through a peer-to-peer knowledge delivery approach. CIO Applications proudly presents its list of “Top 10 MarTech Consulting/ Service Companies 2020.”
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They provided not only the technical expertise in developing the reports but were able to work with our internal stakeholders in understanding our needs and guide us down the right path.
Manager | Healthcare
“I would recommend Emblel Assist to any organization that needs subject matter experts in marketing execution and consumer engagement.
Director | Services
Embel Assist has proven to be a trusted and cost effective partner to help us better leverage our campaign management investments.
Sr. Director | Thomson Reuters
They take the time to understand the company needs, processes, the workstyles and helped to identify how we can incorporate technology to achieve our process goals.
Manager| Retail Services
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