How a large national health plan leveraged integrated capabilities to increase Medicaid enrollment by over 17%.

Health is not episodic. it’s a lifelong conversation.
Embel Assist helps organizations create timely and relevant communication through automation and real-time data. Our framework built on data enablement prediction orchestration and measurement strengthens every relationship by delivering consistent connection from prevention to long-term care.
Healthcare is at a breaking point. It is often fragmented, impersonal, and weighed down by complexity that keeps people from the care they truly need. Even with the best intentions, patients and members are left navigating systems that feel transactional instead of relational. Too often, care becomes about dollars instead of people.
At Embel Assist, we help health plans, health systems and self- insured employers move beyond transactional engagement towards lifelong relationships built on personalized, timely communication that follows the whole person—through every stage of health. From staying well to managing chronic conditions and recovering from setbacks, we ensure communication is always timely, tailored, and anchored in trust.
But we also recognize this transformation isn’t something we can do alone. Fixing healthcare requires all of us — working together to shift the focus from the business of care to the humanity of health. We’re energized by the opportunity to play our part, and honored to walk alongside those who share this vision for a better, more connected future.
We combine dynamic personas, tailored journeys, and digital-first outreach to help organizations connect with people in more intentional and responsive ways. This approach is powered by four core pillars: data enablement, predictive modeling, automated orchestration, and real-time measurement. These capabilities work together to guide who to reach, when to engage, and how to adapt over time.
The result is fewer gaps in care, less strain on organizations, and stronger relationships between individuals and the people supporting their health.
Data-driven insights identify risks early, enabling proactive, personalized outreach—like catching heart disease risks in individuals who skip check-ups.
Predictive models trigger timely actions, like scheduling post-op follow-ups to prevent complications. Automated outreach across portals, apps, EHRs, and SMS closes care gaps.
Automated messaging keeps individuals engaged with reminders and check-ins on their preferred channels—ensuring ongoing support without unnecessary office visits.
Smart reminders and behavioral insights make adherence effortless—like voice alerts helping elderly populations stay on track with medications.
Automated workflows sync interactions across touchpoints, ensuring seamless, personalized engagement at every stage of their health journey.
Data-driven strategies identify engagement gaps and health disparities, enabling targeted outreach that improves access, equity, and STAR performance.
Discover how prepared you are to deliver exceptional health outcomes. Take our Health Engagement Maturity Index assessment to evaluate your strategies, capabilities, processes, and organizational alignment for a total consumer experience. It’s free, no strings attached…give it try and start using your score to drive change today.
How a large national health plan leveraged integrated capabilities to increase Medicaid enrollment by over 17%.