The Significant Expansion and Growth Of MarTech Investments From 2022 to 2024

B2B MarTech spending is projected to jump from $6.59 billion in 2022 to $8.51 billion by 2024.

In a survey taken in May 2022, over 75% of B2B marketers from organizations grossing over $5 million annually indicated they already have intentions to allocate funds toward engagement technologies within the next year.

Voss, K. (2022, November 30). B2B marketing trends to watch for 2023. Insider Intelligence. https://www.insiderintelligence.com/content/b2b-marketing-trends-watch-2023?


Of Enterprises Proficient In Engaging Their B2B Customers Have Documented A Staggering Reduction In Customer Attrition Rates.

In the realm of B2B operations, deploying well-structured customer engagement strategies can play a pivotal role in significantly reducing the risk of customer attrition.

Adkins, S. S. and A. (2023, July 29). Why customer engagement matters so much now. Gallup.com. https://news.gallup.com/businessjournal/172637/why-customer-engagement-matters.aspx

In order to effectively impact the actions of the consumer, you absolutely need to be relevant. The next best action is only for a short moment; the window to influence is small.

Embel Assist will help you establish the connectivity between your data, predictive analytics, marketing technologies and reporting to drive relevancy. This is what we call an insight-driven consumer engagement engine.

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Insight-driven Consumer Engagement Engine

  • Enterprise Data Infrastructure Design
  • Data Movement
  • Data Unification
  • Real-Time Accessibility
  • Data Preparation & Discovery
  • Model Training
  • Model Deployment
  • Machine Learning
  • Omnichannel Orchestration
  • Real-Time Personalization
  • Operational Decisioning
  • Next Best Action Recommendation
  • Model Performance Management
  • Offer Performance Management
  • Closed-Loop Campaign Effectiveness