timely with predictive consumer engagement platforms. Create experiences inviting captivating valuable profitable relevant consistent
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More desired call to actions

Relevant messages to a segmented target audience realizes 26.5% more orders and/or desired call to actions than sending generalized messages to a non-segmented audience. 1

1. Marketing Automation Statistics 2019; Omnisend; https://www.omnisend.com/resources/reports/omnichannel-marketing-automation-statistics-2019/

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More Effective Using Predictive Recommendations

A recent benchmark report published by Blue shift states marketing campaigns using predictive recommendations are 116% more effective than those that do not.

In order to effectively impact the actions of the consumer, you absolutely need to be relevant. The next best action is only for a short moment; the window to influence is small.

Embel Assist will help you establish the connectivity between your data, predictive analytics, marketing technologies and reporting to drive relevancy. This is what we call an insight-driven consumer engagement engine.

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Consumer Engagement Complacency

Ryan shared some tips to avoid complacency with your consumer engagement efforts via the Unica Blog, Consumer Engagement Complacency. Except: As a marketer, I…

Insight-driven Consumer Engagement Engine

  • Enterprise Data Infrastructure Design
  • Data Movement
  • Hadoop Big Data Platform
  • Real-Time Data Layer
  • Data Preparation & Discovery
  • Model Development
  • Model Deployment
  • Real-Time Personalization
  • Operational Decisioning
  • Contact Optimization
  • Next Best Action Recommendation
  • Model Performance Management
  • Offer Performance Management
  • Closed-Loop Campaign Effectiveness

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