Relevant messages to a segmented target audience realizes 26.5% more orders and/or desired call to actions than sending generalized messages to a non-segmented audience. 1
More desired call to actions
1. Marketing Automation Statistics 2019; Omnisend; https://www.omnisend.com/resources/reports/omnichannel-marketing-automation-statistics-2019/
More Effective Using Predictive Recommendations
A recent benchmark report published by Blue shift states marketing campaigns using predictive recommendations are 116% more effective than those that do not.
In order to effectively to impact the actions of the consumer, you absolutely need to be relevant. The next best action is only the next best action for a short moment; the window to influence is small.
Embel Assist will help you establish the connectivity between your data, predictive analytics, marketing technologies and reporting to drive relevancy. This is what we call an insight-driven consumer engagement engine.
Insight-driven Consumer Engagement Engine
- Enterprise Data Infrastructure Design
- Data Movement
- Hadoop Big Data Platform
- Real-Time Data Layer
- Data Preparation & Discovery
- Model Development
- Model Deployment
- Real-Time Personalization
- Operational Decisioning
- Contact Optimization
- Next Best Action Recommendation
- Model Performance Management
- Offer Performance Management
- Closed-Loop Campaign Effectiveness
They provided not only the technical expertise in developing the reports but were able to work with our internal stakeholders in understanding our needs and guide us down the right path.
Manager | Healthcare
“I would recommend Emblel Assist to any organization that needs subject matter experts in marketing execution and consumer engagement.
Director | Services
Embel Assist has proven to be a trusted and cost effective partner to help us better leverage our campaign management investments.
Sr. Director | Thomson Reuters
They take the time to understand the company needs, processes, the workstyles and helped to identify how we can incorporate technology to achieve our process goals.
Manager| Retail Services