The Significant Expansion and Growth Of MarTech Investments From 2022 to 2024
B2B MarTech spending is projected to jump from $6.59 billion in 2022 to $8.51 billion by 2024.
In a survey taken in May 2022, over 75% of B2B marketers from organizations grossing over $5 million annually indicated they already have intentions to allocate funds toward engagement technologies within the next year.
Voss, K. (2022, November 30). B2B marketing trends to watch for 2023. Insider Intelligence. https://www.insiderintelligence.com/content/b2b-marketing-trends-watch-2023?
Of Enterprises Proficient In Engaging Their B2B Customers Have Documented A Staggering Reduction In Customer Attrition Rates.
In the realm of B2B operations, deploying well-structured customer engagement strategies can play a pivotal role in significantly reducing the risk of customer attrition.
Adkins, S. S. and A. (2023, July 29). Why customer engagement matters so much now. Gallup.com. https://news.gallup.com/businessjournal/172637/why-customer-engagement-matters.aspx
In order to effectively impact the actions of the consumer, you absolutely need to be relevant. The next best action is only for a short moment; the window to influence is small.
Embel Assist will help you establish the connectivity between your data, predictive analytics, marketing technologies and reporting to drive relevancy. This is what we call an insight-driven consumer engagement engine.
As customer engagement continues to grow as a “necessity” for every industry, Embel Assist plans to hone its core competencies and expand on new endeavors.
Communications
Our Editorial team wishes to highlight the top players within the martech sector, aiming to showcase eventful avenues in the arena through a peer-to-peer knowledge delivery approach. CIO Applications proudly presents its list of “Top 10 MarTech Consulting/ Service Companies 2020.”
Communications
They provided not only the technical expertise in developing the reports but were able to work with our internal stakeholders in understanding our needs and guide us down the right path.
Manager | Healthcare
“I would recommend Emblel Assist to any organization that needs subject matter experts in marketing execution and consumer engagement.
Director | Services
Embel Assist has proven to be a trusted and cost effective partner to help us better leverage our campaign management investments.
Sr. Director | Thomson Reuters
They take the time to understand the company needs, processes, the workstyles and helped to identify how we can incorporate technology to achieve our process goals.
Manager| Retail Services
