A reminder assumes the person already has everything else
A reminder to complete a task assumes the person already understands why it matters, already has access to whatever is required to do it, and already knows what happens if they do not. When any one of those is missing, the reminder mostly succeeds at reminding someone of a task they still cannot complete.
Understanding, access, and consequence are three separate gaps
A person can understand why a task matters and still lack access to complete it. They can have access and still not understand the consequence of skipping it. Each gap needs to be closed on its own, and a single message rarely closes more than one of them at a time.
Completion is what happens when the gaps are closed together
The organizations that see the most completed actions are usually not sending better worded reminders. They are closing the understanding, access, and consequence gaps together, in the same experience, so the reminder is landing on someone who already has what they need to act on it.
How Embel Assist helps people complete the next step, not just receive a message.
Read the challenge in full: From Engagement to Action