Low friction means fitting into a moment that already exists
A screening step is genuinely low friction when it happens inside a moment the person is already in, a routine visit, an existing app interaction, a call already underway, rather than asking them to seek out a new, separate moment created solely for the screening. The second kind competes with everything else asking for the person's time; the first kind does not.
Low friction also means a fast, clear result
A screening step that takes little effort to complete but leaves the person waiting weeks for an unclear result has moved the friction rather than removed it. Low friction on the way in has to be matched by clarity and speed on the way out, or the person experiences the same uncertainty they would have without the screening.
The bar is the whole experience, not just the intake
A screening program earns the description "low friction" only when the entire path, the moment it is offered, the effort to complete it, and the speed and clarity of the result, is designed with the person's time and attention in mind, not just the collection step at the front of it.
How Embel Assist helps healthcare organizations identify risk earlier and connect people to care.
Read the challenge in full: Prevention and Earlier Intervention