Attention does not scale with the number of messages sent
A person has a limited amount of attention available for any one organization, no matter how many programs that organization runs. Adding a new outreach effort without accounting for what else is already reaching that same person does not expand their attention. It divides the same amount of attention across more messages.
Competing messages can cancel each other out
When two programs reach the same person in the same week about unrelated things, the effect is not additive. It can be worse than either message sent alone, because the person now has to sort out which one matters and whether the organization sending both is coordinated or not.
Coordination is what turns volume into engagement
The organizations that get more engagement from their outreach are usually not the ones sending the most. They are the ones that decide, across every program at once, what a given person should hear this week and in what order, so that additional outreach adds relevance instead of competing for the same attention.
How Embel Assist helps healthcare organizations put engagement orchestration to work.
Read the challenge in full: Intelligent Engagement