Embel Assist: Powering Consumer Engagement with Predictive Analytics
It is safe to say that most marketers have reached a consensus on a critical aspect of marketing1 today-if there is anything that can effectively crank up the persuasive power…
Top 10 MarTech Consulting/Services Award
In martech’s early days, companies touted the Al and machine learning technologies that made their tools tick. Look at the ad campaigns around leading ones today, though, and you’ll notice…
Customer Engagement in Healthcare: Strategy
The first episode, Empowering Consumer Engagement in Healthcare – Strategy, Ryan speaks with Optum’s Vice President of Marketing Technology & Operations Conley Edwards, about the strategy that helped define and…
Customer Engagement in Healthcare: Delivery
The second episode, Empowering Consumer Engagement in Healthcare – Delivery, Ryan speaks with BCBS of MN Vice President, Enterprise Data and Analytics, Asif Mujahid about what it takes to operationalize…
Customer Engagement in Healthcare: Trends
The third and final episode, Empowering Consumer Engagement in Healthcare – Trends, Ryan speaks with Kevin Brooks, Senior Vice President, Segment Marketing of Change Healthcare and Raja Adaikalasamy, Head of…
Consumer Engagement Complacency
Ryan shared some tips to avoid complacency with your consumer engagement efforts via the Unica Blog, Consumer Engagement Complacency. Except: As a marketer, I am going to assume you will…
Embel Assist’s EALink enables more powerful marketing automation solutions on the Oracle Cloud
Embel Assist: Nearly twenty years of consumer engagement enablement expertise Embel Assist was founded in 2000 by Ryan Vaske, an expert in CRM and marketing automation. With roots in call…
Embel Assist Links Marketing Apps With Enterprise Data
Solve the puzzle: A company’s critical customer data is in a multiterabyte on-premises database, and the digital marketing application that uses that data to manage and execute campaigns runs in…
Building Strategies for Successful Customer Engagement
Research shows that fully-engaged customers increase total brand revenue by nearly 23 percent. Brands need to communicate with consumers in a relevant and timely fashion to implement an effective engagement…
Powering Consumer Engagement with Predictive Analytics
It is safe to say that most marketers have reached a consensus on a critical aspect of marketing today—if there is anything that can effectively crank up the persuasive power…