Ryan shared some tips to avoid complacency with your consumer engagement efforts via the Unica Blog, Consumer Engagement Complacency. Except: As a marketer, I…
Solve the puzzle: A company’s critical customer data is in a multiterabyte on-premises database, and the digital marketing application that uses that data to…
The first episode, Empowering Consumer Engagement in Healthcare – Strategy, Ryan speaks with Optum’s Vice President of Marketing Technology & Operations Conley Edwards, about…
The second episode, Empowering Consumer Engagement in Healthcare – Delivery, Ryan speaks with BCBS of MN Vice President, Enterprise Data and Analytics, Asif Mujahid…
The third and final episode, Empowering Consumer Engagement in Healthcare – Trends, Ryan speaks with Kevin Brooks, Senior Vice President, Segment Marketing of Change…
Research shows that fully-engaged customers increase total brand revenue by nearly 23 percent. Brands need to communicate with consumers in a relevant and timely…