Customer Engagement in Healthcare: Strategy

The first episode, Empowering Consumer Engagement in Healthcare – Strategy, Ryan speaks with Optum’s Vice President of Marketing Technology & Operations Conley Edwards, about the strategy that helped define and guide Optum’s state-of-the-art consumer engagement platform.

Background: Embel Assist and Unica partnered to create a 3-part series, Empowering Consumer Engagement in Healthcare, with leaders in the healthcare industry focused on consumer engagement and enabling MarTech solutions. The sessions were hosted by Unica Live and explore what it takes to meaningfully engage today’s healthcare consumer – from defining your enterprise strategy, bringing it to life through delivery and operational best practices and finally the trends in MarTech that are enabling organizations to meet member expectations. In each episode, Embel Assist CEO Ryan Vaske led a lively and insightful conversation with senior marketing and analytics leaders from some of the biggest brands around – Optum, BCBS of Minnesota and Change Healthcare as well as Unica’s Head of Product Management, Raja Adaikalasamy.