Embel Assist was founded in 2000 as a privately held professional services firm based in Minneapolis/St. Paul, MN. For over two decades, we have partnered with healthcare organizations and health plans to develop and implement personalized engagement strategies. Our value-driven approach focuses on real-world use cases, proven methodologies, and measurable outcomes. We aim to be a trusted advisor, guiding clients toward the next evolution of healthcare communication and coordination.
About Us
Our Story
Our Mission
We aim to improve healthcare communication by helping organizations use data and digital-first strategies to strengthen patient connections and improve collaboration across care, coverage, and treatment. Through strategic frameworks, we bridge care gaps, streamline communication, and keep patients informed before, during, and after care.
Our Partners
Ryan Vaske
Founding & Managing Partner/CEO
Ryan Vaske serves as the CEO, Founding & Managing Partner of Embel Assist, boasting over 25 years of expertise in deploying CRM and marketing technology solutions within the healthcare sector. Establishing Embel Assist in 2000, he has steered its evolution into a reputable consultancy and product development entity. Ryan remains deeply engaged in client initiatives, providing strategic oversight and ensuring top-notch client and account management. Preceding his venture with Embel Assist, Ryan has held consulting roles at Accenture and other various boutique consulting organizations.
Mike Hamsund
Partner/CTO
Mike Hamsund is the Chief Technology Officer and Partner at Embel Assist, a leader in data-driven patient engagement solutions for healthcare. With over 20 years in healthcare technology, Mike has implemented advanced patient engagement tools that empower healthcare organizations to improve workflows, boost outcomes, and deepen patient connections. His expertise in engagement solutions, data integration and AI applications has positioned Embel Assist at the forefront of personalized, patient-centered solutions. Previously, he held roles at Cargill, Interelate, Microsoft, and Unica