About Us

Our Story

Embel Assist was established in 2000 and is a privately-held professional services organization headquartered in Minneapolis/St. Paul, MN.  Since our inception, we have been deeply rooted within the health sector working with care delivery organizations and health plans to define and implement personalized patient and member engagement strategies.  Our services model and approach is use case centric, our solution deployment methodology is value-driven, and our results are proven.  Our goal is to become a trusted advisor for our clients and lead them on a journey to deliver the next evolution of healthcare engagement and experience

Our Mission

Guide the health sector toward a patient-centric model using modern technology and best practices to personalize engagement while encouraging participation, reducing cost, and improving health outcomes.

Our Partners

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Ryan Vaske

Founding & Managing Partner/CEO

Ryan Vaske serves as the CEO, Founding & Managing Partner of Embel Assist, boasting over 25 years of expertise in deploying CRM and marketing technology solutions within the healthcare sector. Establishing Embel Assist in 2000, he has steered its evolution into a reputable consultancy and product development entity. Ryan remains deeply engaged in client initiatives, providing strategic oversight and ensuring top-notch client and account management. Preceding his venture with Embel Assist, Ryan has held consulting roles at Accenture and other various boutique consulting organizations.

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Mike Hamsund

Partner/CTO

Mike Hamsund is the Chief Technology Officer and Partner at Embel Assist, a leader in data-driven patient engagement solutions for healthcare. With over 20 years in healthcare technology, Mike has implemented advanced patient engagement tools that empower providers to improve workflows, boost outcomes, and deepen patient connections. His expertise in engagement solutions, data integration and AI applications in healthcare has positioned Embel Assist at the forefront of personalized, patient-centered solutions. Under Mike’s leadership, Embel Assist is transforming healthcare by enabling providers to deliver meaningful, data-driven care that actively engages patients and enhances their healthcare experience. Previously, he held roles at Cargill, Interelate, Microsoft, and Unica.