How a large national health plan leveraged integrated capabilities to increase Medicaid enrollment by over 17%.

Health is not episodic. It is lifelong.
Every individual follows a unique and evolving health journey across prevention, wellness, acute care, chronic management, recovery, and aging. Strong relationships grow by meeting people where they are and supporting what matters most in their health.
Healthcare is at a breaking point. It is often fragmented, impersonal, and weighed down by complexity that keeps people from the care they truly need. Even with the best intentions, patients and members are left navigating systems that feel transactional instead of relational. Too often, care becomes about dollars instead of people.
At Embel Assist, we help payers and providers move beyond transactional engagement towards lifelong relationships built on personalized, timely communication that follows the whole person—through every stage of health. From staying well to managing chronic conditions and recovering from setbacks, we ensure communication is always timely, tailored, and anchored in trust.
But we also recognize this transformation isn’t something we can do alone. Fixing healthcare requires all of us — working together to shift the focus from the business of care to the humanity of health. We’re energized by the opportunity to play our part, and honored to walk alongside those who share this vision for a better, more connected future.
HealthVia™ is a dynamic framework built to strengthen the relationship between people and their health. It uses current data to identify what matters most and delivers timely communication that adapts as needs change. Every touchpoint feels intentional and personal, even when delivered at scale.
The result is stronger follow-through, better outcomes, and lasting relationships across providers, health plans, and employers.
Data-driven insights identify risks early, enabling proactive, personalized outreach—like catching heart disease risks in patients who skip check-ups.
Predictive models trigger timely actions, like scheduling post-op follow-ups to prevent complications. Automated outreach across portals, apps, EHRs, and SMS closes care gaps.
Automated messaging keeps patients engaged with reminders and check-ins on their preferred channels—ensuring ongoing support without unnecessary office visits.
Smart reminders and behavioral insights make adherence effortless—like voice alerts helping elderly patients stay on track with medications.
Automated workflows sync patient interactions across touchpoints, ensuring seamless, personalized engagement at every stage of their health journey.
Data-driven strategies identify engagement gaps and health disparities, enabling targeted outreach that improves access, equity, and STAR performance.
Discover how prepared you are to deliver exceptional health outcomes. Take our Health Engagement Maturity Index assessment to evaluate your strategies, capabilities, processes, and organizational alignment for a total consumer experience. It’s free, no strings attached…give it try and start using your score to drive change today.
How a large national health plan leveraged integrated capabilities to increase Medicaid enrollment by over 17%.