Case Study
Health Plan
How a large national health plan leveraged integrated capabilities to increase Medicaid enrollment by over 17%.
Overview:
The client had ambitious growth goals for their Medicaid business and needed to strengthen their acquisition tactics and capabilities to meet open enrollment targets.
Challenge:
Creating acquisition lists required labor-intensive, manual processing, while outreach was restricted to direct mail campaigns managed through MS Excel and MS Access. Reporting was difficult and prone to errors due to data inconsistencies and manipulations.
Solution:
- Redesigned and restructured the data solution to enhance campaign efforts.
- Implemented advanced campaign execution and management capabilities.
- Gathered campaign behavior and contact history data to improve engagement and call-to-action outcomes.
Result:
- Surpassed growth goals with over a 17% increase in Medicaid enrollment.
- Trained and realigned the marketing operations team to support the new solution and procedures.
- Created momentum by establishing the necessary value to advance the solution over the next three years.
