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Most Influential Leaders to Watch in 2025

“Great leaders don’t set out to be leaders; they set out to make a difference. It’s never about the role—always about the goal.” As the quote suggests, leaders are the…
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Embel Assist Links Marketing Apps With Enterprise Data

Solve the puzzle: A company’s critical customer data is in a multiterabyte on-premises database, and the digital marketing application that uses that data to manage and execute campaigns runs in…
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Consumer Engagement Complacency

As a marketer, I am going to assume you will often put yourself in the shoes of the person you are marketing towards. When you go there, do you feel…
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Top 10 Predictive Analytics Solution Companies – 2020

Today, predictive analytics has become one of the most commonly embraced intelligent automation technologies as organizations seek market and consumer insights to estimate the value of their businesses in the…
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Linking external data to Oracle Eloqua

EALink puts the power of campaign segmentation in the hands of the Oracle Eloqua campaign analyst.  With the ability to connect to virtually any database using a standard database connection…
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Medical Alley

Embel Assist was established in 2000 and is a privately-held professional services organization headquartered in Minneapolis/St. Paul, MN. Since our inception, we have been deeply rooted within the healthcare industry…
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EALink Secure Data Access

Allow end users the ability to conduct segmentation decisioning against external data sources (on-premise or cloud) using native Salesforce Marketing Cloud functionality to process campaign-specific target audience lists
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Prescription Home Delivery Acquisition Journey

This Journey is created in partnership with Embel Assist (https://embelassist.com). Marketing Objectives: Convert consumers from filling maintenance medications at retail pharmacies to home delivery. Message Advantages of 3 months supply, Auto Refill,…
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Embracing Cloud: The Embel Assist Story

Host Chad McAfee, Oracle Cloud Solutions (OCS), invited Ryan Vaske to share the Embel Assist story. Ryan will walk us through the journey of how Embel Assist, a Services company,…
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Better Business Bureau

Embel Assist provides strategic and tactical guidance to help businesses create more personal and profitable customer relationships. We have significant experience with the top CRM tools and IBM’s marketing automation…