Blog

How many times have you heard the phrase, “communicate with your consumers in a relevant and timely fashion”? In order to effectively do that, you need to understand your consumers…

Research shows that fully-engaged customers increase total brand revenue by nearly 23 percent. Brands need to communicate with consumers in a relevant and timely fashion to implement an effective engagement…

It is safe to say that most marketers have reached a consensus on a critical aspect of marketing today—if there is anything that can effectively crank up the persuasive power…