Customer engagement platforms play a pivotal role in fostering business expansion. Yet, organizations encounter a crucial decision-making juncture—should they procure advanced MarTech solutions due to existing limitations or enhance their current infrastructure that hasn’t been maximized?
EMBEL ASSIST, AN INDUSTRY LEADER, CHAMPIONS AN ALTERNATIVE PERSPECTIVE IN ASSISTING CLIENTS IN MAKING THAT DETERMINATION.
The firm’s ethos is its software-agnostic methodology. Embel Assist’s inherently flexible approach stands in contrast to many providers who recommend a complete overhaul of existing systems. Refraining from exclusive alignment with particular vendors, it adeptly identifies gaps and provides recommendations tailored to each client, helping them determine the benefits of optimizing current platforms or adopting new MarTech solutions that best support their business. Embel Assist meticulously examines a client’s current vendor stack, discerning opportunities to harness these tools efficiently.
Aryn White, head of sales and marketing, says, “We evaluate the tools our clients currently leverage and recommend solutions that integrate data, marketing analytics, marketing technology, and performance reporting to help create a consistent, informed, and relevant customer experience.”
Embel Assist has introduced the Customer Engagement Capabilities Maturity Index (CECMI) to assist both its existing and potential clients in evaluating their consumer engagement platforms and formulating effective strategies for their optimal utilization. The CECMI allows users to gauge their maturity level by responding to 15 carefully designed questions. This logic-driven tool aids clients in assessing their platforms’ maturity across four critical domains: data enablement, marketing analytics, technology, and reporting.
Each of these domains is strategically defined to ensure utmost clarity and effectiveness. The first domain focuses on data enablement, streamlining access to high-quality data, while the second delves into marketing analytics, harnessing artificial intelligence and machine learning for insightful analysis. The third domain centers around MarTech, optimizing and enhancing marketing efforts, and the fourth domain is dedicated to customer relationship management (CRM), enabling the cultivation and maintenance of robust client relationships. The organization strategically integrates these components to establish a best-of-breed resilient platform that anticipates customer needs and fosters loyalty.
Notably, CECMI is positioned to establish a fresh industry benchmark for evaluating and enhancing customer engagement capabilities. Beyond an evaluative function, CECMI also allows clients to revisit the index multiple times and monitor their progress and present the results to their executive leadership. In doing so, it offers a snapshot of a company’s current status and, more importantly, acts as a strategic roadmap, guiding them toward their desired destination.
Embel Assist’s innovative approach does not stop at the introduction of the CECMI. It’s rooted in a distinctive ‘Crawl, Walk, Run’ (CWR) methodology. Through this approach, the firm has consistently and effectively assisted numerous organizations in defining clear starting points, charting progress against a strategic roadmap, and measuring success using metrics that align with their vision. This approach has witnessed ongoing success for both client and their customers. For instance, using propensity scores, Embel Assist enhanced a client’s inbound calls by 50 percent and saw a 200 percent rise in call-to-action adherence. In addition, by integrating attitudinal segmentation with monetization, the firm has boosted another client’s offer adherence by 35 percent, raising their six-month revenue projections by 125 percent.
The firm is deeply committed to delivering state-of-the-art solutions and furnishing clients with adept talent. It assists clients in operationalizing the tailored platforms using highly skilled resources to augment and train teams, establishing fruitful partnerships post deployment.
We evaluate the tools our clients currently leverage and recommend solutions that integrate data, marketing analytics, marketing technology, and performance reporting to help create a consistent, informed, and relevant customer experience
While Embel Assist’s core focus is consumer engagement services, it also offers specialized IT staffing solutions complementing its service spectrum. It seeks to redefine the hiring process for its clients by collaborating closely with them and ensuring a candidate is tailored fit for each role, considering specific requirements, timeframe, team dynamics, company culture, and budget. The optimized interview and onboarding process simplifies the hiring experience for both candidates and clients, making a marked difference in team success.
Embel Assist’s candidate submittal-to-interview ratio is 87 percent higher than the industry standard. While the typical benchmark is 33 percent, Embel Assist averages just 1 submittal per interview, enhancing efficiency and precision. Also, its candidate submittal-to-hire ratio is 34 percent higher than industry standards, with an average of 3 submittals per hire, showcasing the firm’s effectiveness in finding the right talent for their clients.
Embel Assist places paramount emphasis on the core priorities of its clients: flexibility, customization, and the maximization of existing assets. Through its technology-agnostic approach, combined with the power of CECMI and value staffing services, the company firmly stands by its commitment to delivering unmatched relevance and efficiency, ultimately solidifying its role as a long-term partner.
Enabling businesses to optimize and enhance their current systems, Embel Assist not only delivers tangible value but also cultivates personalized customer experiences, emphasizing the importance of individual interactions and customer-centric solutions.
