“Great leaders don’t set out to be leaders; they set out to make a difference. It’s never about the role—always about the goal.” As the quote suggests, leaders are the…
Retrieval-augmented generation (RAG) boosts large language models, like GPT, with specific organizational knowledge, essential for high-accuracy fields like healthcare to minimize errors. Embel Assist sees RAG architecture as key to…
Solve the puzzle: A company’s critical customer data is in a multiterabyte on-premises database, and the digital marketing application that uses that data to manage and execute campaigns runs in…
Today, predictive analytics has become one of the most commonly embraced intelligent automation technologies as organizations seek market and consumer insights to estimate the value of their businesses in the…
EALink puts the power of campaign segmentation in the hands of the Oracle Eloqua campaign analyst. With the ability to connect to virtually any database using a standard database connection…
Embel Assist was established in 2000 and is a privately-held professional services organization headquartered in Minneapolis/St. Paul, MN. Since our inception, we have been deeply rooted within the healthcare industry…
Allow end users the ability to conduct segmentation decisioning against external data sources (on-premise or cloud) using native Salesforce Marketing Cloud functionality to process campaign-specific target audience lists
This Journey is created in partnership with Embel Assist (https://embelassist.com). Marketing Objectives: Convert consumers from filling maintenance medications at retail pharmacies to home delivery. Message Advantages of 3 months supply, Auto Refill,…
Solve the puzzle: A company’s critical customer data is in a multiterabyte on-premises database, and the digital marketing application that uses that data to manage and execute campaigns runs in the…
Host Chad McAfee, Oracle Cloud Solutions (OCS), invited Ryan Vaske to share the Embel Assist story. Ryan will walk us through the journey of how Embel Assist, a Services company,…
Embel Assist provides strategic and tactical guidance to help businesses create more personal and profitable customer relationships. We have significant experience with the top CRM tools and IBM’s marketing automation…
Customer engagement platforms play a pivotal role in fostering business expansion. Yet, organizations encounter a crucial decision-making juncture—should they procure advanced MarTech solutions due to existing limitations or enhance their…
? We’re thrilled to announce that Embel Assist has been recognized as a Top 10 Customer Engagement Solution for 2023! This achievement is a testament to the hard work and…
The Final Chapter of ‘The Fundamentals of Customer Engagement Platforms.’-Mastering Reporting Think of reporting as a GPS device, offering real-time navigational guidance. Similarly, reporting equips your organization with dynamic insights…
The Magic of MarTech Have you ever wondered how the internet seems to read your mind? That’s the magic of Retargeting Platforms at work. Based on your browsing history, they show you…
Marketing Analytics: Unraveling the Essentials Hello readers! Welcome to MarTech Talks, bringing you insights into the foundation of a Customer Engagement Platform: Marketing Analytics. In the days of online engagement,…
Data Enablement: The Unsung Hero of Your Everyday Choices Hello readers! Welcome to MarTech Talks, bringing you insights into the foundation of a Customer Engagement Platform: Data Enablement. Though the…