Linking external data to Oracle Eloqua

EALink puts the power of campaign segmentation in the hands of the Oracle Eloqua campaign analyst.  With the ability to connect to virtually any database using a standard database connection protocals, you can access the needed data where it resides whether it be on premise or in the cloud.  EALink allows campaign analysts to use two proprietary functions on the Oracle Eloqua canvas to load and/or update the contacts into the database and use external data attributes to support data decisioning to put your contacts into the proper segments. These two functions are called “Import External Contacts” and “External Data Decision”. EALink allows you to keep the data where it belongs especially if you are using sensitive or protected data such as protected health information (PHI) or personally identifiable information (PII), reduces the need to replicate data, empowers the campaign analyst, and allows you to get your marketing campaigns to market faster.