This Journey is created in partnership with Embel Assist (https://embelassist.com).
Marketing Objectives:
Convert consumers from filling maintenance medications at retail pharmacies to home delivery. Message Advantages of 3 months supply, Auto Refill, Access to Pharmacists, etc. Message will be to leverage self serve enrollment options or call into the call center. Set communication timing to be in sync with medication fill dates that come due (ex. The last outbound call should be before the next fill date) Convert consumers from filling maintenance medications at retail pharmacies to home delivery.
Milestones: Eligible, Engagedm Enrolled, First Prescription Conversion
Goals: Program Overview Response
Channels: Email, Outbound call, Direct Mail
Timeframe: Always on
