The third and final episode, Empowering Consumer Engagement in Healthcare – Trends, Ryan speaks with Kevin Brooks, Senior Vice President, Segment Marketing of Change Healthcare and Raja Adaikalasamy, Head of Unica Product Strategy. The conversation centers on the ways technology can support the ambitions of marketing teams ready to push the envelope on engagement. They’ll discuss what it takes to orchestrate a continuous conversation with consumers, the ways behavioral data can supercharge journeys and how success ultimately requires agility, insight and the ability to iterate.
Background: Embel Assist and Unica partnered to create a 3-part series, Empowering Consumer Engagement in Healthcare, with leaders in the healthcare industry focused on consumer engagement and enabling MarTech solutions. The sessions were hosted by Unica Live and explore what it takes to meaningfully engage today’s healthcare consumer – from defining your enterprise strategy, bringing it to life through delivery and operational best practices and finally the trends in MarTech that are enabling organizations to meet member expectations. In each episode, Embel Assist CEO Ryan Vaske led a lively and insightful conversation with senior marketing and analytics leaders from some of the biggest brands around – Optum, BCBS of Minnesota and Change Healthcare as well as Unica’s Head of Product Management, Raja Adaikalasamy.