The Significant Expansion and Growth Of MarTech Investments From 2022 to 2024
B2B MarTech spending is projected to jump from $6.59 billion in 2022 to $8.51 billion by 2024.
In a survey taken in May 2022, over 75% of B2B marketers from organizations grossing over $5 million annually indicated they already have intentions to allocate funds toward engagement technologies within the next year.