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Most Influential Leaders to Watch in 2025
“Great leaders don’t set out to be leaders; they set out to make a difference. It’s never about the role—always about the goal.” As the quote suggests, leaders are the…
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Tip of the Sphere: Retrieval – Augmented Generation
Retrieval-augmented generation (RAG) boosts large language models, like GPT, with specific organizational knowledge, essential for high-accuracy fields like healthcare to minimize errors. Embel Assist sees RAG architecture as key to…
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Top 10 Customer Engagement Solutions Award- 2023
? We’re thrilled to announce that Embel Assist has been recognized as a Top 10 Customer Engagement Solution for 2023! This achievement is a testament to the hard work and…
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MarTech Talks Episode 5- The Fundamentals Of A Customer Engagement Platform: Reporting
The Final Chapter of ‘The Fundamentals of Customer Engagement Platforms.’-Mastering Reporting Think of reporting as a GPS device, offering real-time navigational guidance. Similarly, reporting equips your organization with dynamic insights…
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MarTech Talks Episode 4- The Fundamentals Of A Customer Engagement Platform: MarTech
The Magic of MarTech Have you ever wondered how the internet seems to read your mind? That’s the magic of Retargeting Platforms at work. Based on your browsing history, they show you…
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MarTech Talks Episode 3- The Fundamentals Of A Customer Engagement Platform: Marketing Analytics
Marketing Analytics: Unraveling the Essentials Hello readers! Welcome to MarTech Talks, bringing you insights into the foundation of a Customer Engagement Platform: Marketing Analytics. In the days of online engagement,…
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MarTech Talks Episode 2- The Fundamentals Of A Customer Engagement Platform: Data Enablement
Data Enablement: The Unsung Hero of Your Everyday Choices Hello readers! Welcome to MarTech Talks, bringing you insights into the foundation of a Customer Engagement Platform: Data Enablement. Though the…
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MarTech Talks Episode 1- The Pillars of Customer Engagement Engines
The Pillars of Customer Engagement Engines: A Discussion with MarTech Talks Hello to all Marketing Technology enthusiasts! Welcome to MarTech Talks, where we explore the intricate facets of customer engagement.…
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Embel Assist: Powering Consumer Engagement with Predictive Analytics
It is safe to say that most marketers have reached a consensus on a critical aspect of marketing1 today-if there is anything that can effectively crank up the persuasive power…
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Top 10 MarTech Consulting/Services Award
In martech’s early days, companies touted the Al and machine learning technologies that made their tools tick. Look at the ad campaigns around leading ones today, though, and you’ll notice…
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Consumer Engagement Complacency
Ryan shared some tips to avoid complacency with your consumer engagement efforts via the Unica Blog, Consumer Engagement Complacency. Except: As a marketer, I am going to assume you will…
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Embel Assist Links Marketing Apps With Enterprise Data
Solve the puzzle: A company’s critical customer data is in a multiterabyte on-premises database, and the digital marketing application that uses that data to manage and execute campaigns runs in…
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Embel Assist’s EALink enables more powerful marketing automation solutions on the Oracle Cloud
Embel Assist: Nearly twenty years of consumer engagement enablement expertise Embel Assist was founded in 2000 by Ryan Vaske, an expert in CRM and marketing automation. With roots in call…