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May 13, 2025

Most Influential Leaders to Watch in 2025

“Great leaders don’t set out to be leaders; they set out to make a difference. It’s never about the role—always about the goal.” As the quote suggests, leaders are the…

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July 19, 2024

Tip of the Sphere: Retrieval – Augmented Generation

Retrieval-augmented generation (RAG) boosts large language models, like GPT, with specific organizational knowledge, essential for high-accuracy fields like healthcare to minimize errors. Embel Assist sees RAG architecture as key to…

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December 11, 2023

MarTech Talks Episode 5- The Fundamentals Of A Customer Engagement Platform: Reporting

The Final Chapter of ‘The Fundamentals of Customer Engagement Platforms.’-Mastering Reporting Think of reporting as a GPS device, offering real-time navigational guidance. Similarly, reporting equips your organization with dynamic insights…

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November 15, 2023

MarTech Talks Episode 4- The Fundamentals Of A Customer Engagement Platform: MarTech

The Magic of MarTech Have you ever wondered how the internet seems to read your mind? That’s the magic of Retargeting Platforms at work. Based on your browsing history, they show you…

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November 7, 2023

Evolve with Real-Time Collaboration or Face Extinction

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October 4, 2023

MarTech Talks Episode 3- The Fundamentals Of A Customer Engagement Platform: Marketing Analytics

Marketing Analytics: Unraveling the Essentials Hello readers! Welcome to MarTech Talks, bringing you insights into the foundation of a Customer Engagement Platform: Marketing Analytics. In the days of online engagement,…

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September 6, 2023

MarTech Talks Episode 2- The Fundamentals Of A Customer Engagement Platform: Data Enablement

Data Enablement: The Unsung Hero of Your Everyday Choices Hello readers! Welcome to MarTech Talks, bringing you insights into the foundation of a Customer Engagement Platform: Data Enablement. Though the…

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September 5, 2023

Most Innovative Customer Engagement Solutions Firm of 2023| Embel Assist

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August 29, 2023

MarTech Talks Episode 1- The Pillars of Customer Engagement Engines

The Pillars of Customer Engagement Engines: A Discussion with MarTech Talks Hello to all Marketing Technology enthusiasts! Welcome to MarTech Talks, where we explore the intricate facets of customer engagement.…

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August 25, 2023

MarTech Talks Podcast Episode Two Blooper Reel!| Embel Assist

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August 23, 2023

Maximize Your Customer Engagement!| Embel Assist

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August 22, 2023

Tuesday Tools For Success | Embel Assist

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August 11, 2023

Proudly Sponsoring Prior Lake Skippers Baseball League| Embel Assist

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August 11, 2023

MarTech Talks Bloopers | Embel Assist

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August 8, 2023

Embel Assist Announces MarTech Talks!

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August 8, 2023

Embel Assist Daily MarTech Talks- August 8th, 2023

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August 7, 2023

Embel Assist Daily MarTech Talks- August 7th, 2023

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April 26, 2023

April 2023 Blog Post – Behind The Scenes of Our Recent Townhall

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April 18, 2023

Embel Assist: Powering Consumer Engagement with Predictive Analytics

It is safe to say that most marketers have reached a consensus on a critical aspect of marketing1 today-if there is anything that can effectively crank up the persuasive power…

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April 18, 2023

Top 10 MarTech Consulting/Services Award

In martech’s early days, companies touted the Al and machine learning technologies that made their tools tick. Look at the ad campaigns around leading ones today, though, and you’ll notice…

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July 14, 2021

Consumer Engagement Complacency

Ryan shared some tips to avoid complacency with your consumer engagement efforts via the Unica Blog, Consumer Engagement Complacency. Except: As a marketer, I am going to assume you will…

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January 14, 2021

Embel Assist Links Marketing Apps With Enterprise Data

Solve the puzzle: A company’s critical customer data is in a multiterabyte on-premises database, and the digital marketing application that uses that data to manage and execute campaigns runs in…

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January 14, 2021

Embel Assist’s EALink enables more powerful marketing automation solutions on the Oracle Cloud

Embel Assist: Nearly twenty years of consumer engagement enablement expertise Embel Assist was founded in 2000 by Ryan Vaske, an expert in CRM and marketing automation. With roots in call…