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Tip of the Sphere: Retrieval – Augmented Generation

Retrieval-augmented generation (RAG) boosts large language models, like GPT, with specific organizational knowledge, essential for high-accuracy fields like healthcare to minimize errors. Embel Assist sees RAG architecture as key to…
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Top 10 Customer Engagement Solutions Award- 2023

? We’re thrilled to announce that Embel Assist has been recognized as a Top 10 Customer Engagement Solution for 2023! This achievement is a testament to the hard work and…
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Top 10 MarTech Consulting/Services Award

In martech’s early days, companies touted the Al and machine learning technologies that made their tools tick. Look at the ad campaigns around leading ones today, though, and you’ll notice…
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Consumer Engagement Complacency

Ryan shared some tips to avoid complacency with your consumer engagement efforts via the Unica Blog, Consumer Engagement Complacency. Except: As a marketer, I am going to assume you will…
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Customer Engagement in Healthcare: Trends

The third and final episode, Empowering Consumer Engagement in Healthcare – Trends, Ryan speaks with Kevin Brooks, Senior Vice President, Segment Marketing of Change Healthcare and Raja Adaikalasamy, Head of…
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Customer Engagement in Healthcare: Strategy

The first episode, Empowering Consumer Engagement in Healthcare – Strategy, Ryan speaks with Optum’s Vice President of Marketing Technology & Operations Conley Edwards, about the strategy that helped define and…
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Customer Engagement in Healthcare: Delivery

The second episode, Empowering Consumer Engagement in Healthcare – Delivery, Ryan speaks with BCBS of MN Vice President, Enterprise Data and Analytics, Asif Mujahid about what it takes to operationalize…
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Embel Assist Links Marketing Apps With Enterprise Data

Solve the puzzle: A company’s critical customer data is in a multiterabyte on-premises database, and the digital marketing application that uses that data to manage and execute campaigns runs in…