Schedule a Quick Introduction

Insights

Filters
Reset
Blog, Featured

Top 10 MarTech Consulting/Services Award

In martech’s early days, companies touted the Al and machine learning technologies that made their tools tick. Look at the ad campaigns around leading ones today, though, and you’ll notice…
Blog, Featured

Consumer Engagement Complacency

Ryan shared some tips to avoid complacency with your consumer engagement efforts via the Unica Blog, Consumer Engagement Complacency. Except: As a marketer, I am going to assume you will…
Blog

Customer Engagement in Healthcare: Trends

The third and final episode, Empowering Consumer Engagement in Healthcare – Trends, Ryan speaks with Kevin Brooks, Senior Vice President, Segment Marketing of Change Healthcare and Raja Adaikalasamy, Head of…
Blog

Customer Engagement in Healthcare: Delivery

The second episode, Empowering Consumer Engagement in Healthcare – Delivery, Ryan speaks with BCBS of MN Vice President, Enterprise Data and Analytics, Asif Mujahid about what it takes to operationalize…
Blog

Customer Engagement in Healthcare: Strategy

The first episode, Empowering Consumer Engagement in Healthcare – Strategy, Ryan speaks with Optum’s Vice President of Marketing Technology & Operations Conley Edwards, about the strategy that helped define and…
Blog, Featured

Embel Assist Links Marketing Apps With Enterprise Data

Solve the puzzle: A company’s critical customer data is in a multiterabyte on-premises database, and the digital marketing application that uses that data to manage and execute campaigns runs in…
Blog

Building Strategies for Successful Customer Engagement

Research shows that fully-engaged customers increase total brand revenue by nearly 23 percent. Brands need to communicate with consumers in a relevant and timely fashion to implement an effective engagement…